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Qualitative and Quantitative Research

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This topic contains 1 reply, has 1 voice, and was last updated by  Benjamin 4 years, 10 months ago.

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  • #1905

    Chris

    What are your thoughts on qualitative and quantitative research methods in regards to validity, depth, reliability, etc?

    #1908

    Benjamin

    Personally, I like a combination of both; the qual. offers descriptions and in-depth details while the quantitative gives concrete data. Many idustries consider quantitative more “valid”, however, its depdendent upon the goals of the study.

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