Is this the Next Linkedin?
Be on the lookout for Mepedia, a new website that will allow you showcase your talents through personal branding and networking with recruiters. Mepedia, created by marketing guru Tom Hayes, targets the under 30 crowd and emphasizes replacing resumes with personal brands in order to acquire the life and career people really want. Sounds a little like Pinterest but with a career and networking twist.
Like several other talented individuals, many students have firsthand experience with job searching and resume submissions that lead to, well, more job searching and resume submissions. Mepedia plans to transform the traditional job-searching platform using a branding and networking manifesto geared towards the generation of new talent, aka people under thirty. The site challenges existing hiring methods calling them “broken” and “insulting” and swears that communicating your potential to employers is most effective when using a personal branding messages, not a paper resume.
Visiting the site is both appealing and exhausting. The message quickly resonates with talented, energetic people under 30 who are struggling to stand out to recruiters. The site engraves a sense of hope and optimism for clever 20-something job seekers with big ideas for the future. Does this sound like you? If so, a visit to their site is likely to result in a motivating surge of adrenaline topped with a few fist pumps. Yeah, that’s right—fist pumps. It’s electrifying for those seeking to attract potential employers and especially engaging for the hip rock stars who want something bigger and better than what their parents have. But wait, what about those who are 30 and older….what does that make them, chopped liver?
According to Mepedia, “recruiters don’t bother with anyone under 30” and they want to change that by revitalizing the ways in which hiring professionals evaluate talent. Does that mean once you hit the big 3-0 you’ll land the job you’re so desperately seeking, or that through Mepedia, you will attract the right people who will desperately want you? Right now, it’s unclear.
The thought of another social networking site may be exhausting. Is there room for another site reserved for people to brag about their talents? Isn’t that what Facebook photos and status updates are all about? Will recruiters have the desire or time to search Mepedia or will they continue running a quick Google Search to find your LinkedIn, Academia, MySpace, Twitter, DevianArt, LiveJournal, Tagged, and Pinterest pages? Based on what the past tells us, it is probable. Start thinking about your personal branding message now.
Mepedia downright bashes paper resumes, claiming personal branding has the potential to exhibit your true talents. However, paper resumes can do something no site—not Facebook, LinkedIn, or even Mepedia—can or will ever do; they provide a universal template for you and all job-seekers to display your talents and experience. As a result, the number of your Facebook friends, LinkedIn recommendations, or the ways in which you describe your skills and “about me” section cannot factor into your ability to do the job.
The official launching of Mepedia will bring a lot of much needed attention to the unemployed and dissatisfied population of young people. How long will Mepedia remain in the spotlight? That’s up to you. It’s also dependent on whether Mepedia will, in fact, lead to rewarding jobs or just serve as another platform for bragging rights. Time will tell.
Fast Company got an inside look at Mepedia’s early mockups, reporting the site is trying to become “the LinkedIn for millennials”. Check out their article and the Mepedia site to gather your perspective.
A thumbs up or a thumbs down?