Topics Covered
| Foundations & Readiness | Buyer Psychology & Framework | Email Copy & Sequence | Automation, QA & Optimization |
|---|---|---|---|
| Store readiness + trigger logic + consent basics | Why shoppers abandon + buyer intent + 7-day recovery logic | 5-touch sequence + subject lines + CTA structure | Flow setup + dynamic cart blocks + purchase exit rules |
| Send rules + compliance basics + recovery conditions | Friction, hesitation, doubt + objection mapping | Proof, urgency, value reinforcement + personalization | Testing, KPI tracking + maintenance + handoff system |
Learning Outcomes
By the end of this course, you’ll be able to:
Build a complete abandoned-cart recovery system for an ecommerce store using a structured 7-day recovery window
Write and deploy a 5-touch abandoned-cart email sequence that moves from reminder to reassurance to proof to final recovery
Set up automation logic with the right trigger, delay timing, dynamic cart content, and post-purchase exit rules
QA, launch, and maintain the system so it stays operationally sound over time
Measure recovered revenue, diagnose weak points, and improve performance through disciplined testing
Adapt the recovery system across different ecommerce stores, products, and customer types
Learning Pathway
EDGAB Academy Online provides a flexible learning journey designed to support your goals — whether you’re upskilling, pursuing formal qualifications, or preparing for university or industry certification.
1. Start Here All-Access Monthly / All-Access Annual:
Build your knowledge and skills with flexible, self-paced learning. Access up to 100 microlearnings across high-demand fields like business, IT, project management, and cyber security...
2. Complete the Learning Pathway Microlearnings:
Finish all microlearnings in this pathway to build practical skills and prepare for the accredited unit.
3. Go Further Accredited Units:
(Available via Professional Plan or pay-per-certification). Complete formal assessments to earn a Statement of Attainment for nationally recognized units of competency.
4. Unlock More Full Qualifications:
Stack your accredited units to progress toward a full nationally recognised qualification.
5. Your Future Pathways:
After completing full qualifications or selected accredited units, you can:
- Gain credit transfer to American universities toward a bachelor's degree (selected units only).
- Sit for industry-recognised certification exams (e.g., CompTIA, Azure, AWS, and others) in selected ICT units only.
- Enhance your employability skills with industry-ready credentials.
*Credit transfer and certification opportunities are available for selected units only.
Unlock Full Access
Choose a plan for full library access (monthly or annual), or purchase selected courses individually if you only need one topic.